Spotlight Article
| Anatomy Of A Bad “Cold Call" |
| By Paul Castain I’m not going to lie, I’ve made some epic cold calls in my career. When I say “Epic”, I mean so good the stars seemed to align to spell “Uncle Paul” and so bad, that hanging up on myself was the only cure. Epic! As penance for the sins committed earlier in my sales career I’m even the not so proud recipient of an occasional epic(ly) bad call! It all started with an out of the blue email from someone that I might have exchanged all of about 2 tweets with. |
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